Shortcuts - Putting Yourself Out There on a Shelf to Buy - NYTimes.com
Putting Yourself Out There on a Shelf to Buy
By ALINA TUGEND
Published: March 27, 2009
Excerpts:
I HEAR the word “brand,” as in “learn how to brand yourself,” and my heart sinks. I became a journalist rather than a salesperson because I do not like selling anything — including myself. And selling myself as a brand seems even less appealing than selling myself as, well, me.
Read full article: http://www.nytimes.com/2009/03/28/your-money/28shortcuts.html?_r=1&ref=business
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This posting was made my Jim Jacobs, President & CEO of Jacobs Executive Advisors. Jim also serves as Leader of Jacobs Advisors' Insurance Practice.
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