Simon Sinek: How great leaders inspire action Video on TED.com
TED - Ideas Worth Spreading
Video: 19 minutes
"The Golden Circle" - A pattern of how great leaders inspire, "Why, How, What"
Talks TEDx Simon Sinek: How great leaders inspire action
About this talk
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
About Simon Sinek
In 2009, Simon Sinek released the book "Start With Why" -- a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change.
In 2009, Simon Sinek released the book "Start With Why" -- a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change.
Why you should listen to him: .
With an undergraduate degree in anthropology, most of Simon Sinek’s career has been spent in advertising. Although he began law school in London, he shortly left the program, moving to New York where he joined Euro RSCG, with a stint at Ogilvy & Mather, working on accounts for Oppenheimer Funds, MCI, NASDAQ and DISH Network. In 2002, he started his own company, Sinek Partners. His book, Start With Why, outlines the basis of his current work in leadership consulting.
Sinek also contributes to several efforts in the non-profit sphere: He works with Count Me In, an organization created to help one million women-run businesses reach a million dollars in revenue by 2012, and serves on the Board of Directors for Danspace Project, which advances art and dance. He writes and comments regularly for several major publications and teaches a graduate-level class in strategic communications at Columbia University.
"As an ethnographer, we are in search of why but we actually ask what."Simon Sinek
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http://dreamlearndobecome.blogspot.com This posting was made my Jim Jacobs, President & CEO of Jacobs Executive Advisors. Jim also serves as Leader of Jacobs Advisors' Insurance Practice.
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