http://www.ted.com/index.php/talks/dan_ariely_on_our_buggy_moral_code.html
Why We Think It's OK to Cheat - Insights To Enron, The Meltdown of Mortgage Backed Securities Markets And Other Headline Events
Behavioral Economist Dan Ariely Talks: Why we think it's OK to cheat and steal (sometimes)
Fascinating! Video 16 min, 23 seconds
About this talkBehavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes). Clever studies help make his point that we're predictably irrational -- and can be influenced in ways we can't grasp.
About Dan ArielyIt's become increasingly obvious that the dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely tells us why.
Full bio - Dan Ariely: Behavioral economist
Why you should listen to him: Despite our best efforts, bad or inexplicable decisions are as inevitable as death and taxes and the grocery store running out of your favorite flavor of ice cream. They're also just as predictable.
Why, for instance, are we convinced that "sizing up" at our favorite burger joint is a good idea, even when we're not that hungry? Why are our phone lists cluttered with numbers we never call? Dan Ariely, behavioral economist, has based his career on figuring out the answers to these questions, and in his bestselling book Predictably Irrational (which will be re-released in expanded form in May 2009), he describes many unorthodox and often downright odd experiments used in the quest to answer this question.
Ariely has long been fascinated with how emotional states, moral codes and peer pressure affect our ability to make rational and often extremely important decisions in our daily lives -- across a spectrum of our interests, from economic choices (how should I invest?) to personal (who should I marry?).
At Duke, he's aligned with three departments (business, economics and cognitive neuroscience); he's also a visiting professor in MIT's Program in Media Arts and Sciences and a founding member of the Center for Advanced Hindsight.
His [Airely's] hope that studying and understanding the decision-making process can help people lead better, more sensible daily lives.
"If you want to know why you always buy a bigger television than you intended, or why you think it's perfectly fine to spend a few dollars on a cup of coffee at Starbucks, or why people feel better after taking a 50-cent aspirin but continue to complain of a throbbing skull when they're told the pill they took just cost one penny, Ariely has the answer."Daniel Gross, Newsweek
Access video here: http://www.ted.com/index.php/talks/dan_ariely_on_our_buggy_moral_code.html
***********************************************************************
This posting was made my Jim Jacobs, President & CEO of Jacobs Executive Advisors. Jim also serves as Leader of Jacobs Advisors' Insurance Practice.
No comments:
Post a Comment