Fortune.com
How storytelling spurs success
Storytelling isn't just for old folks and kids. It can help you move forward in your career - both by showing what you've accomplished and by persuading employees to trust you.
By Vickie Elmer, contributor
Excerpts:
... The ones that work are instantly memorable and forge emotional connections, says Katharine Hansen, Ph.D., co-owner of the Quintessential Careers website. But that doesn't mean storytelling is right for every situation. It can backfire if the teller is trying to build enthusiasm yet doesn't feel it, says Simmons. Choosing the right story for your audience is crucial, as is editing it to be clear and concise. It also helps to be accurate; at a time when authenticity is scarce, no one wants to hear a tall tale.
Selling your story...
Katharine Hansen, author of Tell Me About Yourself, on "career-propelling stories."
Katharine Hansen, author of Tell Me About Yourself, on "career-propelling stories."
- Start with "just one story" that reveals your essence.
- Show how you used your talents when tested.
- Tell of a turning point in your career and what you learned.
- Select stories that reinforce your personal brand and show your passion and personality.
- Tell how you developed or sharpened a key characteristic -- and the results achieved.
- Show how you handle major change and lead others through it.
- Find hero stories where you saved the day.
...and what to avoid
- Don't talk for too long or ramble. Two minutes is the absolute max.
- Don't tell stories that aren't relevant to a targeted job.
- Don't lie or exaggerate.
- Don't omit sensory details and a bit of color.
- Don't forget to wrap up the story with a one sentence moral, key message, or lesson learned.
Access Content Source: http://management.fortune.cnn.com/2010/12/03/how-storytelling-spurs-success/
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http://dreamlearndobecome.blogspot.com This posting was made my Jim Jacobs, President & CEO of Jacobs Executive Advisors. Jim also serves as Leader of Jacobs Advisors' Insurance Practice.
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