Sick of the same old thing? U of Minnesota researcher finds satiation solution Eureka! Science News
Published: Tuesday, May 19, 2009 - 10:44 in Psychology & Sociology
Learn more about: carlson school journal of consumer research researcher u of minnesota
Satiation is a friction. It prevents people from enjoying favorite activities and it prevents retailers from gaining repeat business. "The solution to satiation is to take the time to appreciate all the variety you have," said Redden. "The recommendation is straightforward: if consumers wish to keep enjoying their favorite experiences, then they should simply think of all the other related experiences they have recently had. So next time you get sick of healthy smoothies and think about grabbing a burger instead, try to recall all of the other drinks you have had since your last smoothie. Our findings suggest this will make your smoothie taste just a little bit better."
Read full article: http://esciencenews.com/articles/2009/05/19/sick.same.old.thing.u.minnesota.researcher.finds.satiation.solution
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This posting was made my Jim Jacobs, President & CEO of Jacobs Executive Advisors. Jim also serves as Leader of Jacobs Advisors' Insurance Practice.
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