Thursday, June 4, 2009

Physical Action Alters Perception - Women May Not Be So Picky After All About Choosing A Mate

Women May Not Be So Picky After All About Choosing A Mate

Physical Action Alters Perception

Science News

Excerpts:

The new study is the latest research of two Northwestern psychologists whose well-reported work on speed dating offers unparalleled opportunities for studying romantic attraction in action.

Deviating from standard speed-dating experiments – and from the typical conventions at professional speed-dating events -- women in the study were required to go from man to man during their four-minute speed dates half the time, rather than always staying put. In most speed-dating events, the women stay in one place as the men circulate.

"The mere act of physically approaching a potential partner, versus being approached, seemed to increase desire for that partner," said Eli Finkel, associate professor of psychology in the Weinberg College of Arts and Sciences at Northwestern and co-investigator of the study.

Regardless of gender, those who rotated experienced greater romantic desire for their partners, compared to those who sat throughout the event. The rotators, compared to the sitters, tended to have a greater interest in seeing their speed-dating partners again.

The study draws upon embodiment research that suggests that physical actions alter perception. In one such study, for example, participants who were told to pull an unrelated object toward themselves while evaluating Chinese ideographs rated them as prettier than participants who pushed an unrelated object away from themselves while viewing the symbols.

"The embodiment research shows that our physical activity and psychological processes interface in ways that are outside our conscious awareness," Finkel said. "In conjunction with this previous embodiment research, our speed-dating results strongly suggest that the mere act of approaching a potential love interest can boost desire."

The researchers suggest that confidence also may have affected the results. Approaching a potential date increases confidence, which in turn makes the approacher less selective.

Read Full Article: http://www.sciencedaily.com/releases/2009/06/090603101406.htm

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This posting was made my Jim Jacobs, President & CEO of Jacobs Executive Advisors. Jim also serves as Leader of Jacobs Advisors' Insurance Practice.

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