Excerpts:
What these principles tell us is that the best gifts circumvent guilt in two key ways. [1] They eliminate the guilt that accompanies extravagant purchases, and [2] they reduce the guilt that comes from coupling payment with consumption. That's why gift certificates for dinner, drinks, iTunes, movies and so on are so popular. They not only encourage people to experience something new, they let them experience it without any psychological burdens or the pain of paying.
—Dan Ariely is a professor of psychology and behavioral economics at Duke University. His most recent book is "The Upside of Irrationality."
Access Content Source: http://online.wsj.com/article/SB10001424052748704369304575632483134633158.html?mod=googlenews_wsj
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http://dreamlearndobecome.blogspot.com This posting was made my Jim Jacobs, President & CEO of Jacobs Executive Advisors. Jim also serves as Leader of Jacobs Advisors' Insurance Practice.
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